Download Ebook This Business of Television
Download Ebook This Business of Television
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This Business of Television
Download Ebook This Business of Television
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About the Author
Howard J. Blumenthal has produced several hundred hours of programming, including game shows, talk shows, dramas, and children's programming. He is also the author of more than twenty books, including the CD Listener's Guide series, published by Billboard Books. He lives in Newtown, PA. Oliver R. Goodenough has been in legal practice for more than twenty-five years, specializing in entertainment and communications law, as well as business and corporate law. A professor at the Vermont Law School, he lives in Woodstock, VT.
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Product details
Hardcover: 592 pages
Publisher: Billboard Books; Revised, Updated edition (March 1, 2006)
Language: English
ISBN-10: 0823077632
ISBN-13: 978-0823077632
Product Dimensions:
6.5 x 1.8 x 9.5 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#228,305 in Books (See Top 100 in Books)
This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons.Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed.This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
This book explains the business of television which is different than the perception of common consumers. The financial and operational relationships between content producers, distributors, and broadcasters can be very complicated. It covers local stations, syndication, TV networks, cable TV systems, satellite, and other TV industry distribution channels. The trends of premium content production and licensing are covered and they seem to be rising at a growing rate. It covers the history of the television industry from the transition from radio broadcasting to television broadcasting to non-broadcast (cable TV). Local television station ownership and network affiliations is explained. You will learn about how advertising is sold by networks and at local stations. There is a lot of detail provided on how the cable TV industry evolved and the companies that have been and continue to be important to the CATV industry. There are some very good descriptions of TV regulations including broadcast restrictions, advertising limitations, copyright, and privacy. The different types of programming including news, dramas, documentaries, sports, children's, and others are explained along with their basic production needs, There are many sample contracts including releases, distribution agreements, production and use licenses, and others.
I used this book for a law class. It is sort of like the bible of television business. Although a bit dated, it gives you a solid foundation in the business of television. I especially enjoyed the thorough overview of the history of television. Understand that this does not provide contracts for you to use, but it does discuss important points involved in the contracts.
Our start-up entertainment company has used the first edition as our essential reference book. We have not found anything else like it. We are excited about ordering the second edition.
The first edition was handy, detailed, and filled with suggestions on where to find further information. I'm glad the revised edition includes a disk. Highly recommended for anyone in the television, video, or CD-ROM production business. And not a bad price, considering the cost of other texts.
This is a very interesting title. Easy to read and to comprehend some business aspects.Some parts of the book were not updated properly, e.g., the overview of Television in South America.
When I was in film school there was a lot of film history and film theory, and no one talked about television often enough for us to learn anything worth while about it. I now work as a television director, and it was this book that taught me the "business" aspects of the industry. Without this book I would probably be out of work or directing the local news someplace like Lima, Ohio.
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